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Post by the light works on Aug 30, 2015 14:43:06 GMT
I had an idea this morning - which may be a bad thing - that one of the hot topics among advertisers today is how to make people sit through advertising in the DVR world. I got to thinking all the ways a person can advertise on modern TV and thought MAYBE something could be done on mythbusters and maybe not. they would need to have a test show, where they fielded multiple types of advertising, and then a viewer survey in order to see what was actually effective in getting the product in contact with the viewers' brains.
the general categories I have come up with so far are:
traditional advertisements between segments
traditional advertisements between segments featuring the adam and/or jamie as pitchmen.
in-show endorsements by Adam and/or Jamie ("I use this and I like it")
sponsor mentions by Adam and/or Jamie ("these people sponsor us, how about giving them a try")
product placement
"pop-up" ads in-show.
the format I would expect for this would be to do a show on another topic, but mention in a few places that there will be a viewer survey at the end of the show, with the results to be aired in a later show.
I'm divided between doing actual sponsoring products for the in-show stuff, or doing Mythbusters brand products.
I'm curious what things are effective, ineffective, or counterproductive.
thoughts?
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Post by GTCGreg on Aug 30, 2015 16:15:47 GMT
For me, in-show endorsements or commercials featuring Jamie or Adam promoting the product would be the most effective. Provided the product is something they really would use and I really would like to have. For example, I would not be that impressed if they said something like, "I really like Starkist tunafish" but might be more impressed at something like "We found our Lincoln plasma cutter to be the best one you can buy."
I also find commercials that feature some form of comedy far more tolerable. I can sit and watch the same Geico commercials over and over, but when one of those American Mutual car insurance commercials come on, I can't hit the mute button fast enough. Same product, entirely different response.
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Post by the light works on Aug 30, 2015 21:00:40 GMT
For me, in-show endorsements or commercials featuring Jamie or Adam promoting the product would be the most effective. Provided the product is something they really would use and I really would like to have. For example, I would not be that impressed if they said something like, "I really like Starkist tunafish" but might be more impressed at something like "We found our Lincoln plasma cutter to be the best one you can buy." I also find commercials that feature some form of comedy far more tolerable. I can sit and watch the same Geico commercials over and over, but when one of those American Mutual car insurance commercials come on, I can't hit the mute button fast enough. Same product, entirely different response. I'm having trouble imagining Lincoln Welders sponsoring a TV show. I was thinking of options like "Mythbusters Insurance is covering our vehicles. if YOU are shopping for insurance, why don't you call them for a quote" or "Gee, Adam, why are you bouncing off the walls today?' 'Because I just drank a whole six pack of Spaz Juice. It gives me all the energy I need to annoy everybody else." * *  or "Mythbusters is brought to you by Honda. you may have noticed nobody has hated their Honda enough to donate it to us to destroy" |
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Post by silverdragon on Aug 31, 2015 9:32:39 GMT
So lets have this discussion, and I hope this isnt a thread killer.... and on that score, rhetorically, what if Lincoln is the worst brand of plasma cutter out there?...
spotting the elephant in the room...
Despite the fact Adam and Jamie have refused to do any product testing on MB's.
Second problem, "You think that piece of crap is the best you can buy" response is likely to make me turn off a show and hate the show more than having to fast>>>fwd through the adverts.
Product placement, I am almost annoyed by that as much as above.
Going back, when I did some roadie work, I witnessed a backstage argument, between the Talent and the "Sponsors", the exact rock singer and guitarist who were having a vent will remain nameless to continue their solid reputation, but, they had been asked to do some product placement on stage.
This was something like walk on and say hello to the fans whilst holding a can of a certain cola....
They had refused.
Mainly because the first two mentioned HATED that brand anyway?....
One of them had the presence of mind to state that "what next, if the brand-boys get into this, am I going to end up playing Honda guitars?.."
He plays Fender, and, for good reason....
The rest of the band got that, and refused to participate, because as they see it, what they play is THEIR choice.
"But the event is sponsored by miff-cola...."
Yeah?.. so what?... you cant force me to drink it?...
Now I watched with some bemusement, but, it slowly caught in to my own slightly befuddled mind, if someone famous says they like something, what effect would that have?...
Right.
This is my argument.
We TRUST the Mythbusters.
If they start pushing some mickey-mouse product and it turns out to be "Bogus", would they loose our trust?...
When impartial means something, it means trust.
No its a good thing....
The discussion is worth the having, do we WANT to see MB's plagued by product advertisements, and if the brand boys get in on the show, just how much would it alter?...
Say a reasonably good myth on say a certain Cola and Sweets making a fountain.
If the Brand-Boys had decided that "This is bad for our product", would they have even got to test that?...
Even though they did disguise the actual brand.
Sponsored by Honda....
Today and this week we will NOT be blowing up any honda's.
The truck snowplough and take all the honda's out of that line.
Adverts appearing between OTHER shows "As tested by Mythbusters", maybe good for the show, may be bad?...
And then the brand boys trying to get in on suggesting Myths that are ONLY good for their product.....
Like a dyslexic trying to spell banananana Where the heck does it stop?.
So lets have this discussion, and I hope this isnt a thread killer.
But we can have a bit of fun....
Myth, FORD stands for Fix Or Repair Daily...FIAT Fix It Again Tomorrow?...
Can you get either of them to go round the clock more times than mickeys right hand without anything falling off?...
I have beta-tested something for that.
No seriously....
Some TV manufacturer, and I dont know which, had planned personal DVR inside the TV, that allowed a delay on the channel you are watching, and then skip through adverts.
Automatically.
It was blocked eventually as not very good for TV.... because TV relies on Advertising....
But there is actual software out there that can spot the adverts and block them.
Its been around since VHS/Betamax days, when you could set your recorder to tape the show but skip adverts....
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Post by the light works on Aug 31, 2015 14:29:05 GMT
That is a good argument for them doing the ads with Mythbusters brand products. - so they can maintain their impartiality.
as for the pop up ads - I am referring to the ones that appear DURING the show in the annoying scroll at the bottom.
it also raises the question of whether honesty in a celebrity endorsement would work. I.E. "we're sponsored tonight by dipsy-cola. I personally hate cola, but if you like cola, give it a try"
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Post by silverdragon on Aug 31, 2015 19:31:18 GMT
Thats the one.
Do you have any Ad-plus blocker in use?...
Think of that as an extension that also works on your TV.
Look at it this way, if the adverts in the bottom scroll were permanently cut in there, such as subtitles, they cant be removed, so the same ad gets shown every time the show is put on re-run.
Therefore, they are not permanently attached to the show, and only broadcast at the exat time of airiing, and can be altered to suit.
This means those along-the-bottom scroll adds are put in after the final cut, so new more apt one can be changed in when re-runs are shown.
They are broadcast separate to the actual show.
There is(was?) software that can be used to block those adverts being shown on your screen.....
The same as Adblock Plus can block annoying adverts from web sites.
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Post by mrfatso on Aug 31, 2015 22:00:44 GMT
For me, in-show endorsements or commercials featuring Jamie or Adam promoting the product would be the most effective. Provided the product is something they really would use and I really would like to have. For example, I would not be that impressed if they said something like, "I really like Starkist tunafish" but might be more impressed at something like "We found our Lincoln plasma cutter to be the best one you can buy." I also find commercials that feature some form of comedy far more tolerable. I can sit and watch the same Geico commercials over and over, but when one of those American Mutual car insurance commercials come on, I can't hit the mute button fast enough. Same product, entirely different response. I'm having trouble imagining Lincoln Welders sponsoring a TV show. I was thinking of options like "Mythbusters Insurance is covering our vehicles. if YOU are shopping for insurance, why don't you call them for a quote" or "Gee, Adam, why are you bouncing off the walls today?' 'Because I just drank a whole six pack of Spaz Juice. It gives me all the energy I need to annoy everybody else." * * or "Mythbusters is brought to you by Honda. you may have noticed nobody has hated their Honda enough to donate it to us to destroy" It might hurt their overseas sales to add such things unless you are talking a global brand. Local products may be irrelevant or worse still offensive. Take your example of spaz juice, spaz or the word it is derived from spastic is consider by many here to be offensive. www.dailymail.co.uk/news/article-1330994/Transformer-Spastic-UK-launch-scrapped-fears-cause-offence.html |
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Post by the light works on Sept 1, 2015 0:08:49 GMT
I'm having trouble imagining Lincoln Welders sponsoring a TV show. I was thinking of options like "Mythbusters Insurance is covering our vehicles. if YOU are shopping for insurance, why don't you call them for a quote" or "Gee, Adam, why are you bouncing off the walls today?' 'Because I just drank a whole six pack of Spaz Juice. It gives me all the energy I need to annoy everybody else." * * or "Mythbusters is brought to you by Honda. you may have noticed nobody has hated their Honda enough to donate it to us to destroy" It might hurt their overseas sales to add such things unless you are talking a global brand. Local products may be irrelevant or worse still offensive. Take your example of spaz juice, spaz or the word it is derived from spastic is consider by many here to be offensive. www.dailymail.co.uk/news/article-1330994/Transformer-Spastic-UK-launch-scrapped-fears-cause-offence.htmltrue, and more reason to do mythbusters rand products if they test it. |
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Post by the light works on Sept 1, 2015 0:11:01 GMT
Thats the one. Do you have any Ad-plus blocker in use?... Think of that as an extension that also works on your TV. Look at it this way, if the adverts in the bottom scroll were permanently cut in there, such as subtitles, they cant be removed, so the same ad gets shown every time the show is put on re-run. Therefore, they are not permanently attached to the show, and only broadcast at the exat time of airiing, and can be altered to suit. This means those along-the-bottom scroll adds are put in after the final cut, so new more apt one can be changed in when re-runs are shown. They are broadcast separate to the actual show. There is(was?) software that can be used to block those adverts being shown on your screen..... The same as Adblock Plus can block annoying adverts from web sites. yes and no. if I put the show on a DVR, it always has the same ads - so it may be that some companies put the ad on a parallel stream like closed captioning information, but I would expect most to overlay it on the program at the time of transmission. |
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Post by silverdragon on Sept 1, 2015 4:35:24 GMT
Just a note.
Spaz juice ...
Spaz is highly offensive in UK.
This has a lot to do with the spastic society.
During the 60's, there was a highly questionable medicine on offer to help mothers with morning sickness, I forget the name right now, but it caused severe deformity.
Spaz is therefore a derogatory insult to those disabled by the problem.
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Post by mrfatso on Sept 1, 2015 5:08:34 GMT
May be I am more up to date with these things as my school had many disabled children that attended, ( do you remember the TV show "We are the Champions" the kids sports show Slover? the first para version was filmed there), I was classmates with some of them.
Thalidomide is the name of the drug you are thinking of Silverdragon, it caused birth defects in the children affected in the organs and limbs, they did not however tend to be spastic. It was also quite commonly used all over the western world, with victims in America too for example.
To be spastic is to have one form of cerebral palsy.
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Post by silverdragon on Sept 1, 2015 5:18:33 GMT
May be I am more up to date with these things as my school had many disabled children that attended, ( do you remember the TV show "We are the Champions" the kids sports show Slover? the first para version was filmed there), I was classmates with some of them. Thalidomide is the name of the drug you are thinking of Silverdragon, it caused birth defects in the children affected in the organs and limbs, they did not however tend to be spastic. It was also quite commonly used all over the western world, with victims in America too for example. To be spastic is to have one form of cerebral palsy. Thats the stuff, but back in the day, they word spastic was used to insult those affected.... No it wasnt the right word, no it wasnt even accurate, not now we know, but stupid is as stupid does, and the type of person to use that insult wouldnt let a little thing like the truth get in the way would they?.... |
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Post by the light works on Sept 1, 2015 13:53:44 GMT
May be I am more up to date with these things as my school had many disabled children that attended, ( do you remember the TV show "We are the Champions" the kids sports show Slover? the first para version was filmed there), I was classmates with some of them. Thalidomide is the name of the drug you are thinking of Silverdragon, it caused birth defects in the children affected in the organs and limbs, they did not however tend to be spastic. It was also quite commonly used all over the western world, with victims in America too for example. To be spastic is to have one form of cerebral palsy. Thats the stuff, but back in the day, they word spastic was used to insult those affected.... No it wasnt the right word, no it wasnt even accurate, not now we know, but stupid is as stupid does, and the type of person to use that insult wouldnt let a little thing like the truth get in the way would they?.... right - why be accurate in your insults. I first knew about "spastic" being an insult when Weird Al Yankovic got called out on using it in one of his songs. (one of the best responses ever - the call out was "don't you know "spastic" is an offensive term?" his response: "I didn't. I'm sorry.") that said, in the US, spaz refers to hyperactivity. |
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