Post by silverdragon on Jun 20, 2017 5:37:06 GMT
Spoilt for choice, less is better.
I saw this on a secrets of the supermarkets show recently, in that having two dozen choices of Jam on a stall may be too MUCH choice for shoppers, and that only having half a dozen different jams would sell more jam.
Simple idea... set up two different jam stalls in a market in different places in the market.
One has two dozen differing choices, loganberry and peach and all the other "Madeupium" different varieties, but including exactly the same varieties as the other,
One just has "the usual" that everyone expects half dozen strawberry blackcurrant raspberry gooseberry orange marmalade and one other regional variant...
Simple count of how many jars sold by each stall.
Do people get put off by having too much choice and simply not buy from the more expansive range?.
On the show, the test they did was inconclusive "yes I sold more jars i the half hour with less choice" buy no evidence given of exactly how many.. was the time of day a factor, being they did the tests on the same day on the same stall but at different times of day.
One two three dozen difference?..
Therefore I suggest worth a repeat under better test conditions.
And of course you could do the same test on different products, not just jam....
Is this worth testing?.
I saw this on a secrets of the supermarkets show recently, in that having two dozen choices of Jam on a stall may be too MUCH choice for shoppers, and that only having half a dozen different jams would sell more jam.
Simple idea... set up two different jam stalls in a market in different places in the market.
One has two dozen differing choices, loganberry and peach and all the other "Madeupium" different varieties, but including exactly the same varieties as the other,
One just has "the usual" that everyone expects half dozen strawberry blackcurrant raspberry gooseberry orange marmalade and one other regional variant...
Simple count of how many jars sold by each stall.
Do people get put off by having too much choice and simply not buy from the more expansive range?.
On the show, the test they did was inconclusive "yes I sold more jars i the half hour with less choice" buy no evidence given of exactly how many.. was the time of day a factor, being they did the tests on the same day on the same stall but at different times of day.
One two three dozen difference?..
Therefore I suggest worth a repeat under better test conditions.
And of course you could do the same test on different products, not just jam....
Is this worth testing?.
